Rethink Business

Put your connected customers in context and at the center of your business

Your customers are connected 24/7. Keeping these empowered customers as your customers has made it imperative to optimize and better coordinate the buying, marketing, selling and service processes that power your business. Are you staying ahead of your Chief Executive Customer and thriving in today's social and digital age? We'll show you how IBM can help -- through our portfolio of cloud-based, Software-as-a-Service and on-premise software solutions.

Webinar

How to Put Customers at the Center of Your Business

Join this webinar with Constellation Research principal analyst Ray Wang to learn how to put customers at the center of your business.

 

Discover how you can help deliver flawless customer experiences that are highly informed and orchestrated, in order to drive profitable growth and customer loyalty.

Webinar

Connect People with Collaborative Business Networks Through SaaS

Now more than ever, business gets done through connections. Information sharing, community building, and collaborative planning are necessary ingredients for staying effective. Join this webinar to learn how Software as a Service (SaaS) is rewiring the approaches for how people and information are aligned.

Video eBook
3-minute video preview

The Journey to Smarter Commerce

In this eBook, you'll find an overview of IBM Smarter Commerce principles, processes and technologies that innovators have in place today to achieve business excellence.

Webinar

Capitalizing on Mobile Moments

Expand your business capabilities by redefining the end-to-end mobile customer experience. Join this webcast to learn how to reach consumers at the moment of decision by leveraging location services, and learn how to increase value by delivering the kinds of mobile capabilities that drive loyalty and satisfaction.

Webinar

Turbocharge Your Business: Leveraging SaaS to Drive Innovation and Results

Market forces are putting pressure on business leaders to innovate faster than ever. Cloud solutions—and software as a service (SaaS) in particular—can make it happen. Join this webinar to get expert insights on how to use SaaS to make your organization more effective, agile, and responsive to the needs of your customers.

Webinar

Make Your Business Smarter with Cloud-Based Analytics

Every hour of every day, the amount of data collected is growing at an amazing rate. In every industry, companies are drowning in a wave of data: customer behavior, market changes, supplier performance, sales figures and more. How can you turn the tide and use this data to gain the advantage?

The Executive Perspective

Customers, suppliers, data, complexity—the digital age is unleashing profound changes that challenge the ingenuity and resourcefulness of the C-suite. Leaders are reimagining the commerce value chain across the functions of buy, sell, market and service. It's about synchronization, collaboration and analytics with the customer at the center.

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eBook

Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce

What does it take to deliver a superb customer journey in today's globally connected and always-on world? Learn how Smarter Commerce is letting businesses apply insights and data to reach and engage customers at every crucial touch point.

eBook

What’s Driving the Move to SaaS? Get Insights from the IBM Survey

Software as a Service (SaaS) use has skyrocketed over the last few years… and it shows no signs of slowing down. In fact, the worldwide market is expected to grow from US$18.2 billion in 2012 to US$45.6 billion in 2017. What’s driving that demand?

Report

Empowered Customers Drive Collaborative Business Evolution

Today's successful organizations need to adapt quickly in both the how they do business and how they leverage technology, but research shows that many are falling short.

 

Read this groundbreaking study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way businesses are doing business—both now and in the future.

Study

Designing for Buyer-Centricity

Consumerization of technologies, manifested in trends such as social networking, mobility, cloud services and big data, has raised the expectations of buyers as to the art of the possible. Get 10 strategies for sellers to align themselves for buyer-centricity while meeting revenue goals and offsetting margin pressures.

Report

Winning Over the Empowered Consumers - Why Trust Matters

Consumers are willing to give their loyalty to only a select few retailers. Learn why trust matters in this IBM Institute for Business Value report based on a survey of more than 28,000 consumers from around the world.

eBook

Executive Guide: Transform Your Business with Software as a Service

Customers are more demanding, the competitive landscape is more dynamic, and the structure of companies today is evolving faster than ever. How can you transform your business to make it more customer-centric, collaborative, and competitive? Download this eBook to find out how.

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Statistic 1

Online sales on Thanksgiving Day grew by 17.4%, followed by Black Friday, where sales increased 20.7% over last year.

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Source: IBM 2012 Holiday Benchmark Report
Statistic 1

Between 500 million and 1 billion people will access financial services by mobile by 2015. The MFS market will be dominated by Asia, driven by mobile operator-led initiatives in developing nations to bank the unbanked. Remittance/transfers by mobile is growing three times faster than m-banking.

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Source: mobiThinking, June 2012
Statistic 1

Global e-commerce sales will top $1.25 trillion by 2013. The total number of Internet users will grow to approximately 3.5 billion.

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Source: Interactive Media in Retail Group via Internet Retailer
Statistic 1

60% of B2B customer buying decisions are completed before engaging with your sales teams. Customer insight, mobile, and integrated digital marketing executions are key priorities to establish brand preference and accelerate purchase decisions.

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Source: Harvard Business Review - 'The End of Solution Sales" by Brent Adamson, Matthew Dixon, and Nicholas Toman, August 2012

Video: Another Perspective

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Solutions Video

IBMCloud Overview Video

Experts Video

IBM Executive Perspective on SaaS: Alisa Mackin

Experts Video

IBM Executive Perspective on SaaS: Kareem Yusuf

Global Summit 2014

While at the Smarter Commerce Global Summit 2014 Tampa, you can enhance your skills as an innovative leader in your company. Learn critical strategies on how to meet the expectations of your “Chief Executive Customer” and more:

  1. Apply the vision. You’ve seen the pace of change in the market. Customers are moving at the speed of life and rewriting the rules as they go. Embrace this new reality and apply the strategies and solutions that are driving customer value today.
  2. Make an industry impact. When you gain an edge in the latest industry knowledge and best practices, you can transform your business.  And when your business transforms, your competitors are forced to play catch up.
  3. Plug into the network. The brightest technical and business minds from around the world like to share. Hear what your peers are saying, and then make it your own.
  4. Maximize your investment. Your company has made an investment and you play an essential part in making the most of it. Learn new ways to maximize your IBM solutions through in-depth technical and business sessions.
  5. See it first. Get a glimpse into the future and learn about the latest trends in Enterprise Marketing Management, B2B, Commerce Customer Experience Management, Enterprise Content Management and Procurement.

Be prepared to make a difference when you leave; you will take away tools, tips and knowledge you can use immediately to drive results and transform your business.

Learn More
IBM Smarter Commerce Global Summit 2014

Summit Twitter Feed

  • @CharlesKreitler IBMSmrtCommerce: What’s your strategy for #CRM in 2015? http://t.co/AzmyUfxN4J #SmarterCommerce SugarCRM http://t.co/CPkCbSIehK
  • @SeverineLienard What’s your strategy for #CRM in 2015? http://t.co/1cfBUaGxer #SmarterCommerce #SugarCRM http://t.co/TYOurRTsn8 via “@IBMSmrtCommerce
  • @JonathanGiglio RT #IBMSmrtCommerce: What’s your strategy for #CRM in 2015? http://t.co/FbvsDM53pz #SmarterCommerce #SugarCRM http://t.co/wY1yv8jDrb
  • @MaziGalor What’s your strategy for #CRM in 2015? http://t.co/RKBDJCVFsG #SmarterCommerce #SugarCRM http://t.co/1qi6ZFV7Dd
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  • @IBMSmrtCommerce What’s your strategy for #CRM in 2015? http://t.co/FbvsDM53pz #SmarterCommerce #SugarCRM http://t.co/wY1yv8jDrb
  • @KristinBurkland RT #MariaWinans: Every engagement matters. Rely on #data driven #commerce. Visit #IBM #NRF15 booth 1920 to see how! http://t.co/cYlExQRSsI …
  • @mgardne123 Make the shift to continuous customer engagement. #IBMExpOne Visit #NRF15 booth 1920 to see how. http://t.co/40xrcNnFql #smartercommerce
  • @MariaWinans Every engagement matters. Rely on #data driven #commerce. Visit #IBM #NRF15 booth 1920 to see how! http://t.co/cYlExQRSsI #smartercommerce
  • @LindsaySkarda Every engagement matters. Rely on #data driven #commerce. Visit #IBM #NRF15 booth 1920 to see how! http://t.co/FxdQL4mbGZ #smartercommerce
  • @nihitsharda Join IBM at Retail’s BIG Show, NRF in NYC #nrf15 #smartercommerce http://t.co/z1iwUNZGym http://t.co/ftA2I3g0IA
  • @nihitsharda Are you pricing at the speed of now? Learn how at #nrf15 - #IBMExpOne's #smartercommerce http://t.co/XAohxn3WNX http://t.co/6o8cYE1Kt3
  • @nihitsharda RT #porattir: Every engagement matters. Rely on #data driven #commerce. Visit #IBM #NRF15 booth 1920 to see how! http://t.co/5k2Q1t6O4x #sm
  • @nancileeann Check out best in class customer engagement solutions from IBM. #IBMExpOne #NRF15 booth 1920 http://t.co/TW5xRXK9GX #smartercommerce
  • @VonAlanCooley Are your #B2B interactions #secure enough? https://t.co/hWy5TsKxLB #smartercommerce #mft
  • @mmcgover Three Predictions for this Upcoming Holiday Shopping Season #smartercommerce http://t.co/WYh86RxqsK http://t.co/QL6ozhvOTW
  • @MaziGalor Interested in #CRM? Hear about IBM’s partnership with #SugarCRM http://t.co/RKBDJCVFsG #SmarterCommerce http://t.co/KyyuxHTOFA
  • @kahuva Interested in #CRM? Hear about IBM’s partnership with #SugarCRM http://t.co/1mBXSVVLKq #SmarterCommerce http://t.co/GYX06ggAin
  • @IBMSmrtCommerce Interested in #CRM? Hear about IBM’s partnership with #SugarCRM http://t.co/FbvsDM53pz #SmarterCommerce http://t.co/wRhDDCSJyZ
  • @kami_paulsen RT #IBMSmrtCommerce: Pinterest referrals drove an AOV of $97.78 on #CyberMonday. Get social for #SmarterCommerce. https://t.co/Ceq8JJJUN9 h…
  • @MariaWinans RT #LaurieJohnson2: 3 shopping #data takeaways for a winning 2015. #smartercommerce #MariaWinans http://t.co/xt45t3LQZm http://t.co/Xj5MAwQ…
  • @PatBdG RT #GrabowPascale: Make #B2B look more like #B2C http://t.co/jJlptTjsBo #smartercommerce
  • @LaurieJohnson2 3 shopping #data takeaways for a winning 2015. #smartercommerce #MariaWinans http://t.co/xt45t3LQZm http://t.co/Xj5MAwQlCY
  • @LaurieJohnson2 Mobile Marketing Beyond the Purchase: Recognize the Value of Every #Mobile Interaction https://t.co/mletUoHepC #IBMExpOne #smartercommerce
  • @rampanwar Every engagement matters. Rely on #data driven #commerce. Visit #IBM #NRF15 booth 1920 to see how! http://t.co/TPq2WRFwMT #smartercommerce
  • @IBMExpOneBPs Check out best in class customer engagement solutions from IBM: #IBMExpOne #NRF15 Booth 1920 http://t.co/tqTK9cUhKR #SmarterCommerce
  • @SoullierS Are you meeting the new #omnichannel standard? Visit #IBM #NRF15 booth 1920 to find out how! http://t.co/3Bzs8EL5uX #smartercommerce
  • @SoullierS Make the shift to continuous customer engagement. #IBMExpOne Visit #NRF15 booth 1920 to see how. http://t.co/3Bzs8EL5uX #smartercommerce
  • @IAmKatieDevs Make the shift to continuous customer engagement - Visit #NRF15 booth 1920 to see how. http://t.co/9BDtJjTyN8 #smartercommerce #IBMExpOne
  • @MCooke2013 Infographic: Online Holiday Trends Unwrapped, Cyber Monday 2014 #smartercommerce http://t.co/8UJsf0rxFY
  • @MaziGalor Now’s the time! Strategize for more effective #CRM for 2015 http://t.co/RKBDJCVFsG #SmarterCommerce #SugarCRM http://t.co/BhDtc86Xzb
  • @IBMSmrtCommerce Now’s the time! Strategize for more effective #CRM for 2015 http://t.co/FbvsDM53pz #SmarterCommerce #SugarCRM http://t.co/KXzu2DtpvM
  • @Assimil8 RT #DaveRobitaille: Forbes highlights the value of real-time analytics for retailers. http://t.co/nVdfT1MzKd #smartercommerce #benchmark
  • @porattir Every engagement matters. Rely on #data driven #commerce. Visit #IBM #NRF15 booth 1920 to see how! http://t.co/5k2Q1t6O4x #smartercommerce
  • @RustyRReed How are you improving the customer journey? http://t.co/iLv32VgVZY #smartercommerce
  • @lurodrig997 Are you meeting the new #omnichannel standard? Visit #IBM #NRF15 booth 1920 to find out how! http://t.co/HtgeGXvsIC #smartercommerce
  • @BKneuer "Do brand interactions build relationships?" #richmeyer https://t.co/5Hcd4Tt0f3 <"communities offer the answer" #Smartercommerce
  • @LoriBeckelman RT #IBMSmrtCommerce: See how #FreshDirect uses IBM solutions to create customized experiences http://t.co/2P8nV5Cyu4 #SmarterCommerce http:…
  • @IBMperlePMI RT #RobertoVjlla: I regali di Natale 2014 si fanno con un touch http://t.co/R0AqfvZRXd #smartercommerce #ibmamicadellamoda http://t.co/HSkO…
  • @konstant_g RT #rjwissin: An exceptional customer experience is personalized & thoughtful. We remember how we feel more than what is said #smartercomme
  • @simonlporter RT #DaveRobitaille: Forbes highlights the value of real-time analytics for retailers. http://t.co/nVdfT1MzKd #smartercommerce #benchmark
  • @simonlporter .@NationalExpress transforms #Customer Experience with help from IBM: http://t.co/jpVytsqUdO #GTSDMA #smartercommerce
  • @E_nvention RT #IBMSmrtCommerce: How the #IoT will impact mktg and commerce orgs #peter_ryans http://t.co/x4qlMVBAf7 #smartercommerce http://t.co/7pJ9…
  • @ibmoptimization RT #IBMSmrtCommerce: How the #IoT will impact mktg and commerce orgs #peter_ryans http://t.co/x4qlMVBAf7 #smartercommerce http://t.co/7pJ9…
  • @mmcgover Three Predictions for this Upcoming Holiday Shopping Season #smartercommerce http://t.co/Yi51ZRM57i http://t.co/yggC73c6Lr
  • @AlexBozova 3 Shopping #Data Takeaways for a Winning 2015 #smartercommerce #retail http://t.co/qZAUqSuoeK http://t.co/UoDg9Hz7hS
  • @OlofvanDuinen 3 Shopping Data Takeaways for a Winning #2015 #data #smartercommerce #MariaWinans #mobile http://t.co/oex4wenC5j http://t.co/JF2hM4Sool
  • @Acomware RT #Silverpop: Omni-channel price coordination is essential in today’s market http://t.co/L1DcDE5D0S #SmarterCommerce #360_pi http://t.co/W…
  • @ibminteractive RT #IBMSmrtCommerce: See how #FreshDirect uses IBM solutions to create customized experiences http://t.co/2P8nV5Cyu4 #SmarterCommerce http:…
  • @cygaillard How are you improving the customer journey? http://t.co/PRthdQvOnm #smartercommerce

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